Consumer Rights And How To Stay Safe Online

British consumers spend an estimated £90 billion a month. However, the purchase of goods and services can sometimes leave us feeling dissatisfied. For this reason, the updated Consumer Rights Act, which became law in October 2015, offers us full protection when we have a complaint. In this article we look at:

  • Consumer rights in the UK
  • Consumer rights when shopping online
  • Who enforces the Consumer Rights Act?

What are my consumer rights in the UK?

The main concern of the 2015 Consumer Rights Act is that consumers should be able to buy in good faith and that retailers act with complete transparency. This transparency covers their description of goods as well as any unfair terms in contracts for the provision of services. It stipulates that goods and services should be:

  • Of satisfactory quality,
  • Fit for purpose,
  • As described.

Your complaint isn’t with the manufacturer but with the retailer who sold it to you. The Act also outlines in detail what should happen if you change your mind (the cooling-off period), under which circumstances you can return goods and be entitled to a refund and/or replacement, and how any dispute with a retailer or service provider can be resolved. Some of these options are time-restrictive and your consumer rights depend on how long has elapsed since you took physical possession of the goods. In the case of internet orders, this refers to the date when the goods were delivered.

What are my consumer rights when shopping online?

Whether you buy from a store in the High Street or from the internet, your consumer rights are exactly the same. The main additional protection provided for consumers who shop online concerns the delivery date. Unless otherwise specified, goods ordered from the internet should arrive within 30 days.

A couple of friends are shown outdoors shopping together

The retailer is responsible until you take physical possession of the goods. In the case of non-delivery, a replacement must be sent completely free of charge. On arrival, if the goods have been damaged in transit and/or don’t look like their photo, then you can return them and receive a replacement or refund within 14 days. The online seller/marketplace has to cover the return shipping charges.

In case you change your mind, you usually have a 14-day cooling-off period and then a further 14 days to return the product.
If your complaint is unresolved, the European Regulation on Online Dispute Resolution came into effect in January 2016. However, it only covers goods and services purchased from companies based in EU member states.

Questions on consumer rights online

What are your consumer rights when shopping online in the EU?

EU citizens enjoy a wide range of consumer protections when shopping online in the European Union. This includes a 14-day cooling off period, protection against damaged goods delivered, as well as quality assurance of items or services sold. Notably, these rules do not only apply to online purchases only, but also to any distance purchases such as over the phone or mail orders.

What is a 14 day cooling off period?

A 14 day cooling off period is the minimum time that a seller must offer to their customers in case they change their mind about items that they have bought. This cooling off period is part of the EU rights for purchasing items online as part of the EU consumer legislation.

How long does a company have to give you a refund?

While each retailer may have their own policy regarding the terms of refunds, they must clearly state these terms and make these available to consumers prior to the purchase. Refund policies normally allow a few working days before the retailer is obliged to deposit the amount into the buyer’s account, or they must return the full amount immediately in case of cash payment.

Who enforces the Consumer Rights Act?

If you have a complaint, there are various bodies from whom you can seek redress without going to court. If your complaint concerns an issue like misleading advertising such as special offers, you should contact your local branch of Trading Standards.

The Consumer Rights Act protects your right to return a faulty good

Certain sectors have their own regulator and/or Ombudsman service to deal with complaints. For example, the Financial Ombudsman deals with disputes with financial service providers while Ofcom is responsible for telecommunications. Since 2015, retailers can choose to be members of a certified ADR (Alternative Business Resolution) scheme although participation is voluntary.

Click here to learn the correct way of making a payday loan complaint.

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