Credit Card Reward Programmes

There’s no doubt that credit cards are useful financial products. They allow you to shop conveniently – both in-store and online – with the added protection of Section 75 of the Consumer Credit Act. Some also offer extra benefits in the form of reward or cashback schemes. In this article we look at:

  • Credit card reward programmes
  • Cashback credit cards and how they work
  • Who pays for credit card reward schemes

If you’re thinking of taking out one of these cards, there are two things to remember. First, you should take account of the monthly/annual fees to see if it’s worth your while. Secondly, if you don’t pay off your credit card balance in full every month, the financial benefits from reward schemes might be swallowed up by the payment of interest charges and other fees.

What are credit card reward programmes?

Many card issuers offer a reward scheme as an incentive for its holders to spend more. Depending on the value of each purchase cardholders make and what it is, they accumulate points. These points can be redeemed and converted into vouchers which can then be used in shops, airlines, hotels, etc.

Card issuers offer a reward scheme as  incentive for its holders to spend more

In effect, cardholders are being rewarded for the spending that they would have done anyway. The only negative is if they spend more just to earn more points. The reward programmes on offer vary from provider to provider so that each point might be worth 50-75p, or it might be the equivalent of 3p.

Credit card reward questions:

Who actually pays for credit card rewards?

When a customer uses a credit card, the business or store that accepts this form of payment must pay a fee for every transaction carried out. While this is not always the case, businesses may raise their prices for all their customers so that these payment fees are passed onto the consumers. The collected fees are managed by the credit card companies to create rewards programs and cashback schemes.

Do credit card rewards make you spend more?

While credit card rewards provide an incentive to consumers when they choose to spend on credit, credit card spending in general has been found to drive consumers to spend nearly twice as much as they would otherwise. Credit card rewards can be beneficial to consumers, when they use a credit card responsibly, as these can lead to significant discounts on products and services.

Which is better: cash back or reward points?

Both credit card reward and cash schemes present benefits to consumers. Credit card rewards, in the form of points or, frequently, air miles, can present the possibility of a discounted holiday. Generally, reward schemes may lead to higher value per pound spent compared to cash back schemes. However, with cash back, you would have the flexibility to spend your reward wherever and whenever this suits you. Therefore, it is important to find the right credit card for you.

How do cashback credit cards work?

Some credit card providers offer a cashback scheme. Instead of points, a percentage of the money holders spend is returned to them in the form of cash. This might be paid monthly or annually. With some cashback schemes, the money earned is offset against their credit card bill while others pay the cash into a separate bank account or allow it to be converted into vouchers. The amount that is returned with cashback programmes vary. Some cards have an introductory offer which is significantly higher, but which drops after 12-24 months.

A couple are shown using a credit card at a flower shop

A credit card issuer might pay a flat rate – no matter how much and where it is spent. Other cashback programmes have different rates according to where the card is used. Finally, a scheme might have tiered rates where cardholders can earn a larger percentage on their spend if it exceeds a certain amount. Most schemes have a cap on how much can be earned through cashback schemes. Certain credit card transactions are exempt from cashback schemes. These include:

  • Cash withdrawals.
  • Balance or money transfers.
  • Mobile phone top-ups.
  • Purchase of foreign currency.

Who pays for credit card reward schemes?

When purchases are made by credit card, card issuers charge businesses and retailers a fee of 0.1-0.3% of the value of the purchase. As most UK companies don’t impose a surcharge for card payments, they include the cost of credit card fees in their overheads. In effect, all consumers – however they pay – pay for the cost of reward schemes in the form of higher prices. The fees collected can then be used by card issuers to cover the costs of their rewards programmes.

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